今天要來介紹一個東京都內你可能沒聽過的景點。如題,「アドミュージアム」(廣告博物館)位於都內,由JR新橋站徒步約5分鐘,是個容易前往的景點。會知道這個博物館的存在,不是因為上網爬文找了都內景點,而是因為被English in Advertising這堂課的法國人老師所推薦。

說到博物館或美術館,在腦中浮現的通常是氣派宏偉、外觀藝術的建築,這個刻板印象也是造成我花了10幾分鐘才找到博物館所在地的原因。アドミュージアム位於地下二樓,與其說是博物館,更像是個展演空間。

麻雀雖小,五臟俱全,儘管空間不算大,這個博物館有的史料可是非常的豐富,依這次參觀的經驗,一個下午是沒有辦法完全享受館內擁有的所有資源的。據說英文課的教授本人也參觀了不下10次,每次都能看得津津有味。

アドミュージアム

アドミュージアム內有各國的廣告作品,而其中最為豐富的自然是日本的廣告。除了現代的廣告外,館內也收藏了過去的文獻、廣告等等,在欣賞的同時也能體會廣告其實與社會息息相關。我無法一一介紹我所看到的每個廣告,因此我選了自認為有趣的幾個來分享。

館內最早的史料來自江戶時代,當時的廣告風格與現代有相當的差異。下圖能說是當時代言用的アイドルポスター(偶像海報),當時相撲選手們所享有的名氣,大概就和現在的AKB48差不多。也因此當時富有名氣的選手便會現身在偶像海報上。實在很難想像現代的偶像海報使用相撲選手作為模特(笑)

時間向後推移。在明治時期,日文的「広告」一詞誕生了。而孕育出這個詞彙的,是當時的報紙。當時的公司開始將廣告刊登至報紙上,報紙上也漸漸出現廣告專欄,與現在十分類似。而將其刊登至報紙上的原因,是因為他們預想讀者會想將自己花錢買的報紙一字不漏的讀遍,若是發發傳單貼貼海報,人們可能一眼都不瞥便走掉了。據說推廣這個思維的人正是萬元鈔票上的福澤諭吉。

進入昭和時期後就能看到一些現代的品牌,如資生堂、森永、可爾必思等等。其中下圖森永的廣告大概是最有趣的(真的不是我偏愛相撲選手…)昭和時期後就能看到熟悉的現代廣告。電視普及後,廣告也有了新型態,在館內能看到非常多過去的電視廣告,最有名的有日清泡麵的無厘頭廣告,Toyota的車子廣告等等。

江戶時代偶像海報
江戶時代偶像海報
森永牛奶糖廣告
昭和時代森永牛奶糖廣告

而外國的廣告我也挑選了幾個喜歡的來分享。左圖是英國帕金森氏症協會的廣告,不多做說明,留給各位品嚐。還有WWF,World Wildlife Fund的廣告,點子非常棒而且一目瞭然。此外還有令人相當驕傲的事,館內有台灣的廣告!不知道各位有沒有看過麥當勞2016推出的「我接受你喜歡男生」的廣告,在館內的電視螢幕上被播出了!

英國帕金森氏症協會廣告
英國帕金森氏症協會廣告
World Wildlife Fund 廣告
World Wildlife Fund 廣告

我的說明只是整個博物館的冰山一角,如果來日本旅遊有個不知道排什麼行程好的下午時,可以考慮把アドミュージアム列入名單中,它不會讓你失望的(館內也有英文說明,看不懂日文也完全OK)。

久違的又享受了一次當遊客的感覺,似乎讓我想起了當時選擇來留學的初衷。在步調這麼快的社會中,若不時時刻刻記得自己的初心,就會覺得被時間追著跑,頓時生活也將失去樂趣。題外話,JR新橋站附近有家「台湾麺線」,價格不菲但都離家這麼久了偶爾奢侈一下還是能接受的。

JR新橋站 台灣麵線

RK

哈囉!我們是RK!我們是住在東京的大學生,喜歡唱歌、假日出去旅遊、吃好吃的日本美食。歡迎來用我們的視角一起看日本:)

This Post Has 12 Comments

  1. it web hosting

    WOW just what I was looking for. Came here by searching for that

  2. http://j.mp/

    Its like you read my mind! You seem to know so much about this, like you wrote the book
    in it or something. I think that you can do with some
    pics to drive the message home a little bit, but other than that, this is excellent blog.
    An excellent read. I will certainly be back.

  3. t.co

    Attractive section of content. I just stumbled upon your weblog and in accession capital to assert that I get in fact enjoyed account your blog posts.

    Any way I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

  4. j.mp

    Nice post. I used to be checking constantly this weblog and I am impressed!
    Extremely useful information specifically the closing part :
    ) I deal with such info much. I was seeking this particular info for a very lengthy time.

    Thank you and good luck.

  5. Hello every one, here every person is sharing such knowledge, therefore it’s
    fastidious to read this weblog, and I used to pay a quick visit this website every
    day.

  6. bitly.com

    Does your website have a contact page? I’m having problems locating it but, I’d like
    to shoot you an e-mail. I’ve got some ideas for your blog you might
    be interested in hearing. Either way, great site and
    I look forward to seeing it expand over time.

  7. hey there and thank you for your information – I have
    certainly picked up something new from right here.
    I did however expertise a few technical issues using this
    website, since I experienced to reload the site a lot
    of times previous to I could get it to load correctly. I had been wondering
    if your web hosting is OK? Not that I’m complaining, but sluggish
    loading instances times will very frequently affect
    your placement in google and can damage your quality score if
    ads and marketing with Adwords. Anyway I am adding this RSS to my email and could look
    out for much more of your respective exciting content.

    Ensure that you update this again very soon.

  8. quest bars there

    I believe this is one of the most vital information for me.
    And i’m happy reading your article. However wanna observation on few common things,
    The web site style is ideal, the articles is in reality excellent : D.
    Excellent activity, cheers quest bars http://bit.ly/3jZgEA2 quest bars

  9. app.gumroad.com

    Today, while I was at work, my cousin stole my iphone and tested to see
    if it can survive a thirty foot drop, just so she can be
    a youtube sensation. My iPad is now broken and she has 83 views.
    I know this is completely off topic but I had to share it with someone!
    asmr https://app.gumroad.com/asmr2021/p/best-asmr-online asmr

  10. hi!,I like your writing very a lot! share we keep in touch extra approximately your
    article on AOL? I need an expert in this space to unravel my
    problem. Maybe that’s you! Looking ahead to look you. cheap flights http://1704milesapart.tumblr.com/ cheap
    flights

  11. http://bitly.com/

    Wonderful blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!

    Many thanks scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery

  12. Thanks for your personal marvelous posting! I genuinely enjoyed reading it, you might be a great
    author. I will ensure that I bookmark your blog and
    will often come back someday. I want to encourage you to
    continue your great work, have a nice afternoon! ps4 games
    https://j.mp/3nkdKIi ps4

發佈留言